Expensive keyboard-based MIDs likely to fail
I really hate to be negative about the new crop of MIDs (Mobile Internet Devices) that are designed to fit in your pocket (a big pocket) or a small purse or carrying case because I’d love them to succeed.
I’d love to find a carry-around-all-the-time device for browsing the Web and entering text for long blog posts and documents, but I don’t think the current crop of MIDs are likely to succeed. And the devices now being displayed at CeBIT in Hanover, Germany aren’t changing my mind, even though they certainly have value.
I discussed MIDs in one of my weekly CMP “Internet Evolution” columns. I said MIDs probably will be squeezed out of the market on one end by smartphones that are incorporating many more features and on the other end by new extremely lightweight and inexpensive subnotebook computers.
The Gigabyte M528 unveiled
The Gigabyte M528, by the Taiwanese company Gigabyte is, unfortunately, a prime example of a device that’s poised to fail. The UMPC Portal and jkkmobile conducted an interview with a Gigabyte representative who demonstrated the device at CeBIT (see below).
On the surface, it seems as if it would be a huge success because for such a small, portable device it’s packed with features. The slider form factor offers a physical keyboard and a touch screen. It incorporates HSDPA, WiFi and Bluetooth for connectivity and GPS.
The M528 uses the Ubuntu operating system and the new Intel Centrino Atom microprocessor that’s designed to maximize battery life and provide snappy performance for these types of devices. The M528 operates at 800 MHz with 512 MB of RAM and a 4 GB SSD (Solid State Drive) for storage.
The device uses a beta version of Ubuntu Mobile. It also includes a three megapixel camera with auto-focus on the back and a low resolution camera for video calls on the front. In addition, it incorporates an SD card slot and two USB ports.
What’s the problem?
It seems like a great do-everything device. However, there at least two major problems.
1. The slide-out keyboard looks awful. I have not tried it, but I have used several MID keyboards that are of a similar size. They are all too small for touch typing, too shallow for much keyboard feel and too large to work as a “thumb” keyboard, the way the Research in Motion BlackBerry devices function, for example.
In other words, all these MIDs with slide-out keyboards are adding weight, bulk and expense without offering a good keyboard experience. They might as well just use a virtual keyboard on the touch display where the keys would actually be larger than on the physical keyboard. (Some MIDs do offer just the on-screen virtual keyboards.)
2. The prices for many of these MIDs are ridiculous. The tentative price for the M528 is 700 euros ($1,064). Certainly the M528 crams a great deal of functionality into a small device, and you have to pay for miniaturization.
But more than a thousand dollars? That’s insane. It’s a non-starter.
Reducing the cost?
Too be fair, the Gigabyte spokeswoman who was interviewed in the video said it was just the initial price, that could be changed based on market conditions. Also, there are two other price considerations:
1. 700 euros includes the European VAT, so perhaps it would cost only, say, 550 euros or 600 euros without the tax
2. The M528 functions as a cellular phone, so if cellular operators sell it, the price could be subsidized. However, like the HTC Advantage, using the M528 as a phone is rather awkward, although a Bluetooth headset certainly would facilitate calling.
Two great tech bloggers, James Kendrick of jkOntheRun and Matt Miller of The Mobile Gadgeteer, love the Advantage. But they afford these type of devices -- and many more -- as well as being uber gadget lovers. They are not mainstream or even modest tech users.
Keyboard's advantages
The folks at UMPC Portal/jkkmobile really like the M528. In their podcast, they say it's their favorite device at CeBIT, although they admit it's just the first day of the show!
They like the rubberized-like keyboard that has raised keys to facilitate typing. They say the keyboard is much better than Nokia's N810 Internet Tablet (see below), that I discussed in a previous weblog article where I used it during the Mobile World Congress in Barcelona.
The M528 looks similar to the N810, with a slide-out keyboard and touch screen, although it's more powerful in many ways. The UMPC/jkkmobile guys say the M528 will "kill" the N810 because of the former's superior capabilities.
Much better alternatives
I’m sorry, but these type of devices aren’t going to fly, except for a small percentage of geeks and early adopters with disposable income. Success is not dependent upon cramming in as many features as possible!
The majority of people who want wireless connectivity combined with Internet and multimedia functionality will use a feature-rich cellular phone -- that is easier to use as a phone than the M528 -- and smaller, and every month brings more phone models.
Or, people who are willing to carry a larger device could use one of the new subnotebook computers, such as the current Asus Eee PC 701 with its 7–inch screen or the Asus 900 with an 8.9–inch screen that’s slated for availability in a few months (see below). The Asus 700 line costs from $300 to $550.
Interestingly, jkkmobile says his favorite UMPC device is the Asus 900.
Asus 900 competitors
The Asus 900 will be joined by several competitors, such as the $400 Everex Cloudbook, that’s now available at Wal-Mart, and the HP 2133 (see below) that looks as if if could be a terrific machine. The 2133 will weigh about 2.5 pounds and cost about $600, although there likely will be a few models at different price points.
I think there’s an Asus Eee PC or an HP 2133 in my future! Either one would be great for carrying around when I’m wandering around hundreds of exhibit booths at computer and wireless conferences or just going to lunch where I might want to type a blog post or do some consulting work.
(This South Korea-only Samsung Anycall SPH-P9200, with WiMAX, HSDA and WiFi looks great, too, although I'd need to test that fold-out full QWERTY keyboard (see below). No word on price.
These extremely lightweight subnotebook computers, such as the Asus and HP along with even smaller cellular phones, such as the Apple iPhone, will be the “MIDs” of the future -- not devices like the M528 or N810.

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