Wireless Muse: Reiter's Wireless Internet Weblog

Apple creates "killer" Internet software sales ecosystem with superior ease-of-use, distribution

Apple’s public announcement on March 6 to allow developers to write applications directly for the iPhone and iPod touch, rather than just as Web-based apps, will be a very big deal.

In fact, I believe Apple is creating a “killer” ecosystem of easy-to-use hardware and mobile software downloading that will result in iPhone users downloading more software, per-person, than any other single cellular phone.

I discussed “Apple’s Amazing Mobile, Internet Sales Ecosystem” in my most recent “Thinkernet” column for “Internet Evolution” (see below).

Apple iPhone needs new package for typing, mobile computing

Now that Apple has proclaimed its intention to get its iPhone into the enterprise (see above), the company needs to offer a hardware/software package that provides a much better typing and document management experience.

Despite the fulsome crowing of Apple’s CEO Steve Jobs and other Apple executives about the wonderfulness of the iPhone’s virtual keyboard, it’s not that good, even with the predictive text. 

Instead of trying to compare the keyboard in a more favorable light to Research in Motion’s BlackBerry keyboard (see below) — which is a joke if you’ve ever used the superior BlackBerry physical keyboard — Apple ought to transform the iPhone into a significantly better portable computing device for enterprise users.

Based on the state of technology, the iPhone’s virtual keyboard will remain inferior to good physical keyboards on cellular phones.  Also, the iPhone’s current lack of good business software, especially office suite software, is a big problem.

Creating a great MID

I believe the iPhone can be one of the best so-called “Mobile Internet Devices” (MIDs) without a great deal of effort.  Today’s MIDs are computing devices — either without keyboards or with keyboards that are small, cramped and difficult to type on. 

Here’s what Apple needs in order to blow these MIDs out of the water:

1.  End the iPhone’s crippled Bluetooth profiles (and people complained about Verizon Wireless crippling Bluetooth functionality in its phones!) so they support, among other things, external keyboards.

2.  Offer a great office suite for the iPhone — at least Apple’s iWork ‘08 and, preferably, Microsoft’s Office 2008 for Mac.

3.  Take advantage of Apple’s brilliant industrial design capabilities to develop the best Bluetooth portable folding keyboard.

4.  Again taking advantage of its design expertise — create a beautiful and functional carrying case for the iPhone + keyboard, including the ability to prop up the iPhone.

5.  Then, sell this hardware/software combination as a brilliant mobile computing solution:  Prop up the iPhone in its carrying case, unfold and pair the keyboard to the iPhone, launch the office suite and you’ve got a great lightweight (under two pounds) package for typing long documents, creating spreadsheets, entering long e-mail messages, etc.

One more thing….

And while Apple is enabling the iPhone’s Bluetooth profile for external keyboards, it should also enable it for tethering as a modem.  I assume AT&T would demand users pay an extra fee for the modem function.

Many business users would love to use the iPhone as a modem with their laptop computers, especially once the pokey EDGE phone is replaced later this year with a 3G (HSDPA) version. 

I sometimes use BlackBerry EDGE phones on T-Mobile, connected to my laptop via a cable.  EDGE is okay for downloading most e-mail and browsing most Web pages.  It’s far inferior to 3G or WiFi, but good enough when they — or an Ethernet connection — aren’t available.

I prefer to use either a regular 3G data modem, preferably Sprint or Verizon CDMA Rev. A because it’s much faster and more reliable than AT&T’s current HSDPA implementation.  Or, I’ll connect a phone as a modem with a cable rather than using Bluetooth because it’s typically easier, faster and more reliable.

"Inside Digital Media" posts podcast interview with me about iPhone

Phil Leigh, a long-time financial analyst and now for-profit podcaster at "Inside Digital Media," has posted a 33-minute podcast where he interviewed me about a variety of wireless data subjects, including the ramifications of the Apple iPhone and George Gilder's teleputer.

I first met Phil more than 25 years ago. 

I was helping to develop and manage Telocator Network of America (later called the Personal Communications Industry Association) the first U.S. trade association for the radio common carrier (paging and mobile phone) industry and he was a analyst at the investment banking firm of Reinheimer Nordberg. 

Phil spent a fair amount of time discussing the mobile industry with me at Telocator -- as well as doing a great deal of other research -- to write one of the first, if not the first, financial analyst report on the radio common carrier industry that highlighted the opportunities and significant profits generated by these independently owned mobile communications companies.

This was during the pre-cellular days of "beepers" for doctors and plumbers and "car phones" for limousine-riding executives.  Almost no one knew or cared anything about mobile communications then.