Phil Leigh, head of the audio/video podcasting firm of Inside Digital Media, has posted part one of a two-part interview with me about mobile advertising and other topics that are designed for newspaper, radio and television sales executives (see above).
As I discussed in the previous “Wireless Muse” entry, a week ago I spoke at the Center for Sales Strategy’s (CSS) “Marketing Technology Summit” in Minneapolis. Phil moderated the panel and I focused on mobile advertising, the value of the iPhone for media advertising, weblogs and camera phones.
Inside Digital Media’s interview
Phil conducted the WebEx-based interview/slide show with me a few days before the conference and it pretty much reflects what I discussed at the CSS conference, although the video podcast and my “live” presentation were slightly different.
In part one of Phil’s interview, about 14 minutes, I focus on mobile advertising, including some examples using SMS, short codes and mobile television. You may view it live, save it or subscribe to Inside Digital Media’s audio and video podcasts via iTunes.
I’ll post a link to the second part as soon as Phil puts it on his site. The second part is here.
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